Not that Tinfoil hat though it is related.
The Blizzard Entertainment Real ID idea has caused a major storm. Suffice to say, people are annoyed (or amused).
So my little tinfoil wrapped titbit is a question. Given that Blizzard is held up on a pedestal and shown to be the company to watch when making an MMO, the company to emulate and the ones who set all sorts of trends… they’re obviously capable of judging how people will react to any given idea to a fair degree.
So if they aren’t going back on Real ID, why are they going forward? I don’t think it’s merely to clean up their forums.
All that data, accessible… that has got to be a marketers wet dream.
